About us

Under1000 Art Gallery was established in 2014 with the purpose of making original high-quality art accessible to the wide public. The unique attribute of the gallery is the pricing where all artworks are sold with a price range up to $1000.  One of our goals is to give a unique platform to local artists, with the purpose of strengthening the local artistic community and making it accessible to everyone. Our global team of experts and curators  is working constantly to bring you the best contemporary art created by young talent around the globe.  

Eli Adar, Founder

Founder of “UNDER 1000 Gallery “, a serial entrepreneur and a visionary, who recognized the huge demand for accessible original art, and the need of young artists for a platform to present in their works. Adar has extensive experience in managing artists from various fields, including Liraz Dror, who has become Castro Israel‘s presenter, Shir Elmalih, who became the Israeli Tourism Ministry‘s representative and Bazooka Joe – one of the most talked-about artists in Israel.A serial entrepreneur and a visionary, who recognized the huge demand for accessible original art, and the need of young artists for a platform to present in their works. Adar has extensive experience in managing artists from various fields.

Israel Peretz, co-founder

A serial entrepreneur and active partner in UNDER 1000 Gallery. In the early 2000s, Peretz took part in establishing the first platform in Israel for updating real-time sports results called “LiveGames”. He then established a Peer to Peer platform for direct legal gambling, which was eventually purchased by Teddy Sagi In 2010, Israel established a platform that allows WordPress-based publishers to automatically create native apps for iPhone and Android without working with code. The company operated as a product company and achieved impressive results, with over 100,000 sites that installed its product. In 2016, Israel joined UNDER 1000 Gallery with the goal of expanding operations, establishing additional branches, building management systems and setting up online sales activity.

Yoad Bar Noy, Artistic Director 

An experienced curator & collection manager. Bar Noy joined under1000 in 2016 after mangening private collections such as st-art and the Tiroche DeLeon international Investment Fund‘s collection. Bar Noy started his journey in the art world in 2010, as the Asia representative of the Israeli Zemack Gallery, where he was responsible for business development, curating art shows in art fairs and private venues in order to promote the gallery’s artists in Asia. In 2013, Bar Noy relocated to set up and curate the new San Francisco-based ZK Gallery. Yoad has a Bachelor of Arts and East Asia Studies from Tel Aviv University, and is a graduate of the “Koteret” School of Journalism and Communication. In addition, he graduated from The Curatorial and Museum Studies program at the Tel Aviv-Jaffa Academic College.

Eliad Yahalom, co-founder 

Eliad is a well-known entrepreneur who combines his experience in the business world with his passion for the art world. At the age of 26, he set up his first marketing and sales business in the United States, and was chosen as one of Israels‘ leading photographers under 30. Eliad has traveled around the world from an early age, which stirred his mind and opened his eyes to new and intriguing avenues. This affects him to this day in entrepreneurship, as the business world in which he engages touches a variety of fields. This, of course, is expressed in the diversity of his photographic – artistic work. Eliad also held countless solo exhibitions, including the opening event of the Tel Aviv “Tachan” complex, and the opening of the “Givat Hatachmoshet” Museum (National Heritage Site) in Jerusalem. Tel Aviv Mayor Ron Huldai, Culture Minister at the time, Limor Livnat, and former Jerusalem mayor, Nir Barkat, all attended the events.   Eliad holds several degrees and diplomas: Bachelors degree in international relations & political science, Executive MBA from the Hebrew University and Master of Laws (LL.M). He is also a graduate of the Gabra School of Photography, and a graduate of the Graphic Design “Mentor” college.